TRAINING ONLINE WORKSHOP OLAH DIGITAL IMAGING FOR CORPORATE BRANDING COMMUNICATION
TRAINING ONLINE WORKSHOP OLAH DIGITAL IMAGING FOR CORPORATE BRANDING COMMUNICATION
DESKRIPSI TRAINING ONLINE WORKSHOP OLAH DIGITAL IMAGING FOR CORPORATE BRANDING COMMUNICATION
Digital Imaging atau Pencitraan Digital adalah penciptaan gambar digital, biasanya dari adegan fisik. Istilah ini sering dianggap menyiratkan atau meliputi pengolahan, kompresi, penyimpanan, percetakan, dan menampilkan gambar tersebut. corporate branding adalah sebuah tindakan di mana para marketer menggunakan nama merek perusahaan sebagai upaya pengiklanan atas keseluruhan identitas bisnis pada semua saluran komunikasi. Building and supporting the development of your Corporate Communications across a range of channels is what we have to do. First of all, it’s about understanding your customers and how to create engaging communications that have both good reach and achieve exceptional results. At this training we gonna learn how to solve the challenges brands and face in communicating with corporate audiences through service expertise that covers branding, digital strategy and moving image. And we will share how to improve the Corporate Communications as well. In the end of the training, the participant also will learn how to use the software application (Adobe Photoshop) to create unique digital images. Adobe Photoshop is a professional image editing, graphics application. It is considered to be an industry standard for digital photography & graphic design. We will explore both the technical aspects of image manipulation, as well as the artistic aspects of creating images. They will become familiar with Photoshop through watching demonstrations, and completing structured assignments as well as open ended assignments and projects. Menimbang cukup kompleknya materi pelatihan … ini bagi peserta, dibutuhkan training provider yang berpengalaman di bidangnya agar tidak membuat peserta tidak menjadi cepat bosan dan jenuh dalam mendalami bidang teknik ini.
TUJUAN TRAINING ONLINE WORKSHOP OLAH DIGITAL IMAGING FOR CORPORATE BRANDING COMMUNICATION
Dengan mengikuti pelatihan … Peserta dapat berbagi pengetahuan / sharing knowledge mengenai … dengan peserta dari perusahaan lain yang bergerak di bidang …
MATERI pelatihan Product Differentiation online Zoom :
1. Brands as an Asset
* What is a Brand?
* Value of Branding
* Branding Model
* Creating Compelling Ideas
2. Brands The Power of Positioning
* What is Branding?
* How do Brands and Products Differ?
* Are Brands Dying?
* Should You Brand?
* Requirements for Successful Branding
* Yin & Yang of Branding
* Rules for Creating Ultimate Brands
* Consumers Perceptions and Expectations of added value
* Brands as a Risk Reducer
3. Managing Powerful Brands
* Criteria for Creating and Managing Brand Equity
* Brand Extension Strategies
* Branding as a Customer Anti-Attrition Tool
* Creating and Maintaining Customer Loyalty through Branding
4. Product Differentiation
* No such thing as a Commodity Product
* Defining Your Difference
* 4Ds of Effective Positioning
* Communicating Points of Differentiation
* Creating Customer Excitement
5. Leveraging Your Corporate Brand
* Corporate Image as a Strategic Weapon
* Power of the Corporate Brand
* Importance of the Corporate Image on Relationship Building
6. Basic Adobe Photoshop
* Photoshop Essentials
* The Characteristics of a Photoshop file
* Setting Basic Image Characteristics
* Correcting an Image
* Working with Selections
* Retouching Techniques
* Working with Paint and Colour
* Working with Layers
* Creative Techniques using Layers
* Shape and Text Layers
* Special Effects with Filters
* Printing and Optimising Documents
7. Studi Kasus / Praktek pemecahan masalah …
METODE pelatihan Managing Powerful Brands online Zoom :
Metode Training … dapat menggunakan fasilitas training zoom atau training online, dan bisa juga training offline atau training tatap muka.
TRAINING METHOD:
– Presentation
– Discussion
– Case Study
– Evaluation
INSTRUKTUR pelatihan Leveraging Your Corporate Brand online Zoom :
Instruktur yang mengajar pelatihan … ini adalah instruktur yang berkompeten di bidang … baik dari kalangan akademisi maupun praktisi.
PESERTA
Peserta yang dapat mengikuti training … ini adalah staff sdm atau karyawan yang ingin mendalami bidang … .
Karena kompleksnya pelatihan ini, maka dibutuhkan pendalaman yang lebih komprehensif melalui sebuah training. Dan menjadi sebuah kebutuhan akan training provider yang berpengalaman di bidangnya agar tidak membuat peserta menjadi cepat bosan dan jenuh dalam mendalami bidang teknik ini.
Jadwal Pelatihan Casa Training 2026 :
Batch 1 : 20 – 21 Januari 2026
Batch 2 : 10 – 11 Februari 2026
Batch 3 : 3 – 4 Maret 2026
Batch 4 : 14 – 15 April 2026
Batch 5 : 19 – 20 Mei 2026
Batch 6 : 24 – 25 Juni 2026
Batch 7 : 8 – 9 Juli 2026
Batch 8 : 19 – 20 Agustus 2026
Batch 9 : 16 – 17 September 2026
Batch 10 : 7 – 8 Oktober 2026
Batch 11 : 18 – 19 November 2026
Batch 12 : 9 – 10 Desember 2026
Lokasi Training Offline atau Online :
1. Yogyakarta
2. Jakarta
3. Bandung
4. Bali
5. Surabaya
6. Lombok
7. Online via Zoom
Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Training Offline atau Online :
Negotiable / by request