TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

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TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

TRAINING WEBINAR HUBUNGAN MEDIA DAN KOMUNIKASI

TRAINING KETERAMPILAN YANG TERKAIT DENGAN MEDIA SEBAGAI KONSEP ATAU STRATEGI UNTUK PRAKERJA

TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

 

DESKRIPSI TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

Media relations merupakan aktivitas yang dilakukan oleh seorang Public Relations yang berhubungan dengan media massa, dalam hal ini adalah kegiatan publikasi perusahaan. Media relations penting dilakukan bagi seorang Public Relations karena tujuan utamanya adalah untuk reputasi perusahaan.

  1. Mass media has become part of personal, organization, and part of human mankind living.
  2. Almost none of our activity which is not involving mass media in our life.
  3. Good relationship with media has became  an important soul in branding
  4. Good relationship with media is not only for playing role as a “fireman” or as a solution only when the problem has occurred. Good relationship in media relations is has to be interlace and has to be maintain over and over everlasting.
  5. The expertise in media relation is determine the successful of the communication program which is will be carry out well as an individual as well as an organization.
  6. The event escalation which is done by mass media is can be assure can changed public perception as what media expected
  7. The tendency/ indication today, some of media is no longer playing good role as a reality delivery not as a reality creator.

Perlunya memilih provider training CASA TRAINING yang tepat agar pengetahuan kita mengenai MEDIA RELATION AND COMMUNICATION tidak salah 

TUJUAN TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

  • Through media relation training program, participants will have a good ability/ skill related with media as a concept/strategy till application.
  • Through this course participants can share their experiences, knowledge and skills related with method, concept, strategy, as well as media relation technique to staff and colleagues to supported daily performance professionalism
  • Participant will get a technical guide related to media, both printed media and electronic.

Dengan mengikuti pelatihan CASA TRAINING Peserta dapat berbagi pengetahuan / sharing knowledge mengenai MEDIA RELATION AND COMMUNICATION dengan peserta dari perusahaan lain yang bergerak di bidang MEDIA RELATION AND COMMUNICATION

MATERI  TRAINING ONLINE MEDIA RELATION AND COMMUNICATION

  1. The Nature of Media
    1. How to understand the category and media characteristic
      on this session, participants will understand about every category and media characteristic in Indonesia, such as :
         * How media work
         * The Deadline of each media (newspaper, TV, Radio, Magazine/tabloid and Internet)
         * The nature/ characteristic of newspaper, TV, Radio, Magazine/tabloid and Internet)
    2. Media Control  (ownership Vs Control of Media)
      On this session, participants will understand about every category and media characteristic in Indonesia, such as :

      1. Conceiving the media ownership and it influence toward of the organization (media user)
           * Media owner intervention (Management) toward of media independency
  2. Why Media Relations
  3. Media Relation Definition
    • The definition of media Relation, between fact and theory
    • Media relations type
      1. How media works
        • The things to be prepared by Journalist before the interview
        • The question to be asked to resource person/ informant by Journalist
        • The journalist tendency in finding news and what media pursuit to journalists
      2. Understanding journalist pursuit and behavior
        • The things to be prepared by Journalist before the interview
        • The question to be asked to resource person/ informant by Journalist
        • The journalist tendency in finding news and what media pursuit to journalists
  4. Crisis Communications Team
    • Crisis Team Handle Formation
      • Team Formation process
      • Component and Job Descriptions in Crisis Team
      • Assignment and spokesperson debriefing
    • Writing Press Statement
      • Press statement composing technique
      • Press statement evaluation composing
      • Press statement distribution
  5. Handling Press Release
    • Key Message assignment
    • Press release composing
    • Press release distribution
  6. Media Interview
    • Interview Preparation
    • Understanding characteristic and media type
    • Understanding media pursuit and behaviour
    • Understanding media relation form, news value, and news source to journalist
      • Trick/ technique facing the journalist
    • How to avoid media entrapment
    • The answer to avoid
    • The answer to give berikan
    • How to give the good answer
      • Media Interview Technique
    • Television
    • Print (Newspaper, Magazine, News Online, etc)
    • Radio

PESERTA

  • Humas, Public Relations, Corporate Communications, Corporate Secretary.
  • Chairman , Manager dan staf  (from all unit/division/and parts) that in daily routine involed with media/public

METODE

Metode penyelenggaraan baik secara training online atau training zoom atau training daring maupun training offline atau training tatap muka :

  • Presentasi
  • Diskusi antar peserta
  • Studi kasus
  • Simulasi
  • Evaluasi
  • Konsultasi dengan instruktur

TRAINER/ INSTRUKTUR

Instruktur yang berkompeten di bidang  MEDIA RELATION AND COMMUNICATION
Tim Instruktur CASA TRAINING
Kegiatan training dan konsultansi dikelola oleh para tenaga ahli dan instruktur yang berpengalaman dan berkompeten di bidangnya. Ini akan menjadi “kunci” bagi suksesnya aktivitas training dan konsultansi yang dijalankan.Juga menjadi kunci bagi perkembangan perusahaan anda di masa depan.

Karena kompleksnya pelatihan ini, maka dibutuhkan pendalaman yang lebih komprehensif melalui sebuah training.Dan menjadi sebuah kebutuhan akan training provider yang berpengalaman di bidangnya agar tidak membuat peserta menjadi cepat bosan dan jenuh dalam mendalami bidang teknik ini.

Jadwal Pelatihan Casa Training 2026 :

Batch 1 : 20 – 21 Januari 2026
Batch 2 : 10 – 11 Februari 2026
Batch 3 : 3 – 4 Maret 2026
Batch 4 : 14 – 15 April 2026
Batch 5 : 19 – 20 Mei 2026
Batch 6 : 24 – 25 Juni 2026
Batch 7 : 8 – 9 Juli 2026
Batch 8 : 19 – 20 Agustus 2026
Batch 9 : 16 – 17 September 2026
Batch 10 : 7 – 8 Oktober 2026
Batch 11 : 18 – 19 November 2026
Batch 12 : 9 – 10 Desember 2026

 

Lokasi Training Offline atau Online :

  1. Yogyakarta
  2. Jakarta
  3. Bandung
  4. Bali
  5. Surabaya
  6. Lombok
  7. Online via Zoom
    Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training Offline atau Online :

Negotiable / by request